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Banks are also contending with new technologies that are making headway on a weekly basis, customers who are demanding more flexibility and transparency than ever before, and regulation that has become less forgiving. Taken together, banks must work harder to strike a balance between compliance, deposit stability, customer retention, and profitability. 

This eBook covers:

  • Why banks need to develop a profitable retail deposit solution
  • The key characteristics of a differentiated rate strategy
  • The drivers for differentiated pricing
  • The key elements of a holistic deposit strategy using pricing optimization and execution to boost profits and retain customers 

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