A Guide to Building Business Cases
for Strategic Product and Pricing
Lifecycle Management Initiatives
About this guide
Zafin Advisory has developed this guide to help our existing and prospective clients navigate the different steps and processes necessary to build well-structured and compelling PPLM-oriented business cases:
- Strategic business plans
- Business case feasibility studies
- Format and content
"A well-crafted business case should explore all feasible approaches to a given problem or opportunity and enable business owners or sponsors to select the option that best serves the organization."
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Aligning goals and benefits to strategic business plans translate into a far greater chance of success.